Get Campaign Clarity for Sustainable Sales Growth.

Unlock the psychological triggers holding buyers back — so every campaign breaks through and drives revenue.

STUCK IN SALES LIMBO?

You’re Ready to Grow—But Marketing’s Still Spinning

Your launch market delivered—but those buyers aren’t driving sustained growth, and your latest campaigns are falling short of expectations.

You’ve tried it all:

  • Paid ads and high-priced agencies

  • AI tools and message overhauls

  • New offers and funnel tweaks

  • Hiring consultants, taking courses, and VAs

And yet...

  • Conversions remain stagnant

  • Revenue plateaus despite constant push

  • You can’t frame your offer to convert

  • Momentum feels like it’s slipping away

READY TO BREAK THROUGH?

A proven two-pillar approach that reignites growth:

1) Psychographic Positioning™ — Triangulation of your vision, product and market research to identify your next high-value audience

2) STORI™ Framework — Map the hidden fears, desires, and decision drivers of your ideal buyers—so every campaign you run converts

PICK YOUR PERFECT FORMAT

From Intensive to AI On-Demand—We’ve Got You Covered

Whether you need a fast reset, a guided rollout, or 24/7 AI support, pick the format that delivers clarity and growth on your schedule.

Positioning Intensive

A personalized strategy experience—online or in-person—to get clarity on your product, message, and market—so your campaigns connect and convert.

Growth Accelerator

A focused business program that delivers your brand, sales tools, and go-to-market plan so founders can stand out, sell smarter, and scale with clarity.

AI Marketing Tutor

Tayo is your AI marketing coach trained on Psychographic Positioning™ and STORI™, helping you craft narrative-driven copy that converts.

Next Steps:

1) Pick the experience that fits your urgency and budget.

2) Click the button to apply or join the waitlist.

3) We’ll follow up to map out a plan and get your sales growing.


MORE WAYS TO WORK WITH US

Keynotes, Workshops, and Custom AI

From market positioning and STORI™-driven workshops to the science of thinking bigger and bespoke AI, our additional offerings deepen your competitive advantage.

Speaking

Talks and workshops on the risks of unclear messaging, how to position for influence, and the power of backstory psychology in campaigns that convert.

Custom AI

We develop proprietary AI tools to help companies integrate AI safely and strategically—so that you control your voice and IP across marketing and operations.

WHEN GROWTH DEMANDS A NEW MARKET MATCH

Discover Brian's journey from early success to scale mode.

A Business Transformation for Fitek Gear

“This is 10x more valuable than anything I’ve done in other business programs.” —Brian Saunders, Founder of Fitek Gear

Click to read Brian's True2Brand story

THE CHALLENGE

Brian Saunders started out with a strong product—an ergonomic harness for tablets used by field crews. It solved a real pain. Users loved it. He even landed global distribution under the name TabletEX Gear. But as time wore on, sales softened.

A problem-solver at heart, Brian spotted another need: drone pilots struggling with neck strain and unstable controllers. He developed a second product—a drone harness. The opportunity was exciting. But now, with two products and no clear message, the business hit a wall. What was the company really about? Who was it for? The more he built, the more confusing it became.

This is exactly what the inflection point looks like in real life: Brian had multiple products, a brand identity he'd outgrown, and no clear way to explain the value to new buyers.

“I’ve felt adrift for six years,” Brian told us. “I had something great—but no clear path to growth.”

What Changed

In our AI-powered True2Brand Accelerator, Brian worked with us to develop a Positioning for Influence strategy. We created a new brand—Fitek Gear—to unify both products and focus on the audience who needed both: industrial construction and related trades. The core message shifted from “it’s durable” (which is true) to something that actually converts: Safety and comfort, no compromise.

With strategy in hand—from a high-level three-year vision to detailed tactical checklists—we used our STORI Method to rebuild every part of the messaging. Website, sales materials, outreach, video—every piece aligned.

“I now have a roadmap that's both a high-level strategy and very tactical. I really like how clearly the actions are articulated in the Sales Playbook, and I can treat it like a checklist.”

At First, Brian Resisted Using AI

At first, Brian was skeptical about using our trained AI mentors. But that changed quickly. After one of our market-matching AI led activities, he said:

“If I didn’t have this AI tool, it would've taken a team of people weeks to do all this. Instead, I did it solo in a matter of hours—and honestly, the quality was better than what I’d get from a team.”

What started as doubt turned into confidence. Brian finished the True2Brand Accelerator with a focused strategic plan, a dialed-in market match, messaging that resonates, and an implementation roadmap he could execute with confidence.


Moving Forward with STORI

By the end of the work, Brian had more than a new market position—he had language that reflected the business he’s built, and a clear direction for where it’s going.

To ensure that clarity endures, we captured it through the STORI Framework. It’s how we translate strategy into story—so that every message, every decision, and every touchpoint moving forward stays aligned with what matters most.

And after it all came together, Brian put it simply:

“This is 10x more valuable than anything I’ve done in other business programs.”

TRUSTED EXPERTS BEHIND TRUE2BRAND

Strategy, Product, and Research Experience—From Growth Startups to Global Brands

Jill McAbe

Jill brings over two decades of experience in strategy, brand development, operational efficiency and leadership to True2Brand.

Joel Baum

Strategy researcher and co-author of Epinets, Joel Baum brings decades of insight into competition, collaboration, and trust networks to True2Brand.

Margarita Angelatos

Margarita Angelatos brings two decades of expertise in brand strategy, product design, and energy alignment work to True2Brand.

Sean Higgins

As former Co-Founder and CTO of Herjavec Group, Sean Higgins brings decades of cybersecurity expertise to True2Brand.

Tayo (no last name)

The smartest member of our team—Tayo is trained on over 100 years of our combined best practices and fully emotionally intelligent. No other AI keeps you more focused on the task at hand or guides you through every campaign step with more precision and care.

SPEAKING & TEACHING WITH GLOBAL LEADERS

Trusted by Forward Looking Brands and Organizations

Position For Influence.
Grow Your Business.