Enjoy Your Marketing, Trust Your Sales
A New Approach to Sales & Marketing
The True2Brand Accelerator
You've got a great product or service that solves a real problem in a unique way. You're excited about it and ready to share it with the world.
Despite investing considerable time and money into your marketing—hiring freelancers or marketers, following influencers, and joining group coaching programs or courses—you're not getting the results you hoped for. Your marketing is not converting they way you need it to. What's worse, it does not feel congruent with who you are. It's frustrating because you know you have something valuable to offer.
How can you get beyond your disappointing marketing initiatives, so people get excited about your product or service—the value and difference you bring—and buy from you?
That's where The True2Brand™ Accelerator comes in. It's a project-managed service that's like having your own marketing team without breaking the bank. We take you through everything from proof of concept to implementation, step by step, until you trust your marketing and earn the sales you want.
It's structured, it's got mentorship, and we even made it fun and engaging.
With just a few hours a week, you'll see your marketing start to do what it should—get your product out there and loved by your customers.
And we're so confident we can get you results, you're covered with an ROI guarantee.
Introducing The True2Brand™ Accelerator
A methodical solution to your marketing challenges
The True2Brand™ Methodology is structured around four critical outcomes that are essential for marketing success, guiding you from strategic planning through to practical implementation.
Clear Offer
You'll nail down your product and pricing, making it crystal clear what you're selling and for how much and why. No more guesswork or confusion for you or your customers.
Market Validation
You'll start seeing those early sales come in, proving that your market is out there and they're ready to buy what you're offering. You'll have the confidence to scale!
Systemized Sales
It's time for you complete, end-to-end system designed to engage your ideal clientele. Beyond the website and funnel, it encompasses each step of the buyer's journey to earn more sales.
Streamlined Marketing
Say goodbye to marketing overwhelm. We provide you with custom content-generating AI tools so you can delegate marketing, stay True2Brand™, and count on results.
Introducing An Innovative Solution
The True2Brand Accelerator is an IP marketing and sales agency using an innovative approach to getting results: by project-managing and integrating all aspects of our clients' buyers journeys, we guarantee our clients will enjoy their marketing and trust their sales.
Structured around four outcomes guiding you from proof of concept to implementation.
Clear Offer
You'll nail down your product and pricing, making it very clear what you're selling, for how much and why. No more guesswork or confusion for you or your customers.
Systemized Sales
It's time for you complete, end-to-end system designed to engage your ideal clientele. Beyond the website and funnel, it encompasses each step of the buyer's journey to earn more sales.
Market Validation
You'll start seeing those early sales come in, proving that your market is out there and they're ready to buy what you're offering. You'll have the confidence to scale!
Streamlined Marketing
Say goodbye to marketing overwhelm. We provide you with custom content-generating AI tools so you can delegate marketing, stay True2Brand™, and count on results.
Your Marketing and Sales IP
When you have a custom-to-you marketing and sales strategy, SOPs, and KPIs, your can achieve predictable and reliable sales with just a 3-4 hours a week. We help you develop your IP marketing and sales engine in these two phases:
The True2Brand™ Team
When you join the True2Brand Accelerator, we become your team, bringing our diverse specialities to your business.
Jill McAbe
Founder & CEO
Specialist at True2Brand in vision and strategy facilitation, business model design and leadership development. All about joyful productivity, and making positive change fun. A fan of simplifying process, but not a fond of false dichotomies, Jill is a dog and cat person, a mountain and beach fan. She loves hiking with her two aussie poos..
Margarita Angelatos
Partner & Marketing Director
Specialist at True2Brand in product design, production, merchandising and energy alignment. Former Head Designer and Production Manager for Hard Goods and Accessories at Lululemon. Creator of "One Year of Divine Healing". Margarita is a caring animal healer, rescuer and avid traveler.
Joel Baum
Partner & Custom AI Director
Specialist at True2Brand in strategic communications and developing be-spoke AI Tools and GPTs. Professor of Strategic Management at the Rotman School of Management, University of Toronto. Co-Author of "Epinets: The Epistemic Structure and Dynamics of Social Networks." Joel is a tree enthusiast.
The Story Behind True2Brand™
Hi, I'm Jill McAbe, the founder and CEO of True2Brand™. My journey to creating the True2Brand™ Accelerator began with my own struggles. When I shifted from leadership consultancy to an online training company, I was lost in how to market and sell my new services.
It took me years to understand the core issue: My initial focus was on bringing in designers and implementers, overlooking the criticial step of starting with a marketing strategy and blueprint. And when I sought out bigger agencies for full-suite solutions, the costs were more than I could handle, starting at $75,000.
After a lot of study, trial and error, I finally cracked it for myself. I started helping clients who faced the same issues, and the results were encouraging. Many saw their sales double, and some even more. But it was a lot of work, and I knew there had to be a simpler way.
That's how The True2Brand™ Accelerator came to life. It's an asynchronous project-managed service that's like hiring an agency without breaking the bank. We guide you through everything from strategy to implementation, step by step, until you trust your marketing and earn the sales you want and deserve.
It's the solution I wish I had when I was starting out, and now I'm thrilled to share it with others.
Clients During True2Brand R&D Phase
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